Top 8 Questions to Ask Before Taking a Cake Order
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By Makai Cake Decorating Supplies
Have you ever finished a cake and realised your client expected something completely different?
Or discovered too late that they needed it a day earlier?
Every baker has been there.
Asking the right questions before you accept an order can save you time, stress, and even money.
It helps you quote accurately, plan efficiently, and deliver cakes that truly wow your clients.
Here are the top eight questions every professional cake designer should ask before confirming a cake order.
1. Who is the cake for and what’s the occasion?
Start with the basics: who is celebrating, and what are you celebrating?
Knowing the event type (wedding, birthday, baby shower, corporate event, etc.) helps you adapt the design, size, and tone perfectly.
| Tip: Ask about the party theme or colour palette — these details make your design feel more personal and memorable. |
2. What’s the theme or inspiration for the cake?
Encourage clients to share photos or Pinterest boards.
This avoids misunderstandings and helps you visualise their ideal cake.
If they’re unsure, show them examples from your past designs or ready-made decorations for inspiration.
You can even share some of your favourite edible cake decorations to help them picture different styles and possibilities:
👉 Edible Cake Decorations Collection
| Pro tip: For fully customised designs — such as photos, logos, or cartoon characters — use our Cake Image Printing Service to create a seamless, professional finish. |
3. How many people should the cake serve?
This question affects everything — from design and pricing to structure and delivery.
Always confirm the number of servings before quoting.
If the client isn’t sure, guide them using a simple cake cutting chart or size guide.
| Tip: Offer an extra tier or matching cupcakes for flexibility. It’s a thoughtful touch and a smart upsell opportunity. |
4. What flavours and fillings would they like?
Taste matters as much as design.
Ask your client about their preferred flavours and fillings early on.
Confirm any dislikes or allergens, and mention whether you offer tasters for weddings or larger events.
👉 Explore edible toppers
| Pro tip: Suggest matching floral or animal-themed edible toppers to complement the flavour or overall theme. |
5. Do they have any allergies or dietary requirements?
Never skip this question.
Always ask about allergies and special dietary needs — and make sure clients know whether you work in a kitchen that handles nuts, gluten, or dairy.
| Tip: Keep a printed allergen checklist for each order. It shows professionalism and builds client trust. |
6. What is their ideal budget?
Discussing money early prevents confusion later.
Knowing their budget helps you design within realistic limits and keeps communication transparent.
| Tip: Use your Cake Pricing Calculator to quote accurately — ensuring your time and materials are valued properly. |
7. When and where will they collect or receive the cake?
Delivery details are just as important as design details.
Confirm the exact event date, setup time, and location.
If you’re delivering, check for stairs, parking, and storage options at the venue.
| Pro tip: A Cake Delivery Checklist helps you manage packing, timing, and setup smoothly every time. |
8. When do you need a deposit, and what’s your booking policy?
Outline your process clearly: how much deposit you require, when it’s due, and what your cancellation policy includes.
This protects both you and your client, ensuring professional expectations from the start.
| Tip: Send a written confirmation that summarises all details - it prevents misunderstandings and builds confidence in your service. |
Final thoughts
By asking these eight questions before accepting any cake order, you’ll work smarter, not harder.
You’ll know exactly what your client wants, reduce stress, and deliver cakes that exceed expectations.
Download your free Cake Order Questionnaire
Want to make the process even smoother?
Download your free Cake Order Questionnaire template — designed to help you collect every key detail and impress your clients with a seamless, professional experience.
You can easily customise it in Canva to match your brand and workflow.
At Makai Cake Decorating Supplies, we love helping cake designers and home bakers elevate their business with practical tools and creative inspiration.
Explore our range of edible cake decorations and start turning your clients’ ideas into beautifully decorated cakes that stand out.